{"id":1738,"date":"2018-04-23T13:36:32","date_gmt":"2018-04-23T12:36:32","guid":{"rendered":"https:\/\/cqmarketingacademy.com\/?p=1738"},"modified":"2018-04-23T13:43:15","modified_gmt":"2018-04-23T12:43:15","slug":"marketing-careers-types-and-routes-into","status":"publish","type":"post","link":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/","title":{"rendered":"Marketing careers &#8211; types and routes into"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1735 alignright\" src=\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/CQ-routes-into-marketing-career-v3-424x600.jpg\" alt=\"\" width=\"424\" height=\"600\" srcset=\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/CQ-routes-into-marketing-career-v3-424x600.jpg 424w, https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/CQ-routes-into-marketing-career-v3-905x1280.jpg 905w, https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/CQ-routes-into-marketing-career-v3-600x849.jpg 600w, https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/CQ-routes-into-marketing-career-v3.jpg 2000w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>There are many different routes into a marketing career and many different specialisms within the industry but for a general marketing management role I&#8217;ve showcased the difference above in going down the university route vs into employment and studying part-time doing your CIM alongside this.<\/p>\n<p>&nbsp;<\/p>\n<p>There are many different marketing specialisms and just as many types of marketing agency that cover all different aspects.\u00a0 For many working in industry you become an generalist that has some knowledge of all of these aspects:<\/p>\n<ul>\n<li>Marketing strategy and planning<\/li>\n<li>Business development inc. tender or bid management, networking<\/li>\n<li>Graphic design<\/li>\n<li>Digital marketing inc.\u00a0Website design,\u00a0Social media,\u00a0E-shot campaigns,\u00a0Search engine optimisation or SEO<\/li>\n<li>Content marketing inc. copywriting<\/li>\n<li>Public relations or PR<\/li>\n<li>Advertising<\/li>\n<li>International marketing<\/li>\n<li>Event management<\/li>\n<li>Product marketing<\/li>\n<li>Services marketing<\/li>\n<li>Business to Consumer (B2C)<\/li>\n<li>Business to Business (B2B)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many different routes into a marketing career and many different specialisms within the industry but for a general marketing management role I&#8217;ve showcased the difference above in going down the university route vs into employment and studying part-time doing your CIM alongside this.<\/p>\n","protected":false},"author":3,"featured_media":579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing careers - types and routes into - CQ Marketing Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing careers - types and routes into - CQ Marketing Academy\" \/>\n<meta property=\"og:description\" content=\"There are many different routes into a marketing career and many different specialisms within the industry but for a general marketing management role I&#039;ve showcased the difference above in going down the university route vs into employment and studying part-time doing your CIM alongside this.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/\" \/>\n<meta property=\"og:site_name\" content=\"CQ Marketing Academy\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-23T12:36:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-23T12:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1723\" \/>\n\t<meta property=\"og:image:height\" content=\"1149\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jackie Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jackie Cook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/\",\"url\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/\",\"name\":\"Marketing careers - types and routes into - CQ Marketing Academy\",\"isPartOf\":{\"@id\":\"https:\/\/cqmarketingacademy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg\",\"datePublished\":\"2018-04-23T12:36:32+00:00\",\"dateModified\":\"2018-04-23T12:43:15+00:00\",\"author\":{\"@id\":\"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/4fe7a812e5a066257af7bf4856622c45\"},\"breadcrumb\":{\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage\",\"url\":\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg\",\"contentUrl\":\"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg\",\"width\":1723,\"height\":1149},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cqmarketingacademy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing careers &#8211; types and routes into\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cqmarketingacademy.com\/#website\",\"url\":\"https:\/\/cqmarketingacademy.com\/\",\"name\":\"CQ Marketing Academy\",\"description\":\"For marketing strategy, planning, coaching and practical support\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cqmarketingacademy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/4fe7a812e5a066257af7bf4856622c45\",\"name\":\"Jackie Cook\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e87e28eeeb6b7a59e927dd1ec3cbda6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e87e28eeeb6b7a59e927dd1ec3cbda6?s=96&d=mm&r=g\",\"caption\":\"Jackie Cook\"},\"url\":\"https:\/\/cqmarketingacademy.com\/news\/author\/jackie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing careers - types and routes into - CQ Marketing Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing careers - types and routes into - CQ Marketing Academy","og_description":"There are many different routes into a marketing career and many different specialisms within the industry but for a general marketing management role I've showcased the difference above in going down the university route vs into employment and studying part-time doing your CIM alongside this.","og_url":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/","og_site_name":"CQ Marketing Academy","article_published_time":"2018-04-23T12:36:32+00:00","article_modified_time":"2018-04-23T12:43:15+00:00","og_image":[{"width":1723,"height":1149,"url":"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg","type":"image\/jpeg"}],"author":"Jackie Cook","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jackie Cook","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/","url":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/","name":"Marketing careers - types and routes into - CQ Marketing Academy","isPartOf":{"@id":"https:\/\/cqmarketingacademy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage"},"image":{"@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage"},"thumbnailUrl":"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg","datePublished":"2018-04-23T12:36:32+00:00","dateModified":"2018-04-23T12:43:15+00:00","author":{"@id":"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/4fe7a812e5a066257af7bf4856622c45"},"breadcrumb":{"@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#primaryimage","url":"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg","contentUrl":"https:\/\/cqmarketingacademy.com\/wp-content\/uploads\/careers-resized.jpg","width":1723,"height":1149},{"@type":"BreadcrumbList","@id":"https:\/\/cqmarketingacademy.com\/news\/marketing-careers-types-and-routes-into\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cqmarketingacademy.com\/"},{"@type":"ListItem","position":2,"name":"Marketing careers &#8211; types and routes into"}]},{"@type":"WebSite","@id":"https:\/\/cqmarketingacademy.com\/#website","url":"https:\/\/cqmarketingacademy.com\/","name":"CQ Marketing Academy","description":"For marketing strategy, planning, coaching and practical support","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cqmarketingacademy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/4fe7a812e5a066257af7bf4856622c45","name":"Jackie Cook","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cqmarketingacademy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e87e28eeeb6b7a59e927dd1ec3cbda6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e87e28eeeb6b7a59e927dd1ec3cbda6?s=96&d=mm&r=g","caption":"Jackie Cook"},"url":"https:\/\/cqmarketingacademy.com\/news\/author\/jackie\/"}]}},"_links":{"self":[{"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/posts\/1738"}],"collection":[{"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":2,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":1740,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/posts\/1738\/revisions\/1740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/media\/579"}],"wp:attachment":[{"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cqmarketingacademy.com\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}