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New marketing training launches for manufacturers

Many SME manufacturing businesses don’t have in house marketing support or have marketing representation at Board level, leading to a gap in skills sets.

Jackie Cook, Managing Director of CQ Strategic Marketing has set up CQ Marketing Academy to provide a range of training, including marketing strategy, marketing communications planning, evaluation of campaigns, international marketing and managing your tradeshow/exhibition primarily to address this gap.

The courses will be run as interactive workshops, with a maximum of 10 per course, allowing business owners and management teams to work on their own business during the course. The half day workshops will run from 10am till 1pm at Moorgate Crofts Business Centre in Rotherham in June and July with a further programme running from September to November.

The summer series dates are:

Friday 7th June 2019                       Marketing strategy

Friday 21st June 2019                     Marketing communications planning

Wednesday 26th June 2019          International marketing

Wednesday 3rd July 2019              Managing your exhibition / tradeshow

Friday 12th July 2019                      Evaluation of campaigns

Jackie Cook, Managing Director of CQ Marketing Academy said “We have put together a signature marketing strategy, communication planning and evaluation programme to provide a complete guide through defining your marketing strategy, putting together your marketing communications plan then evaluating the campaign and identifying corrective actions for future campaigns.  These will be run as three courses, one month apart to allow for time to put the learning into action and come back to ask questions.”

What attendees will get from attending these courses:

  • Access presenter with 20 years marketing experience, 9 of that in manufacturing
  • Focus on understanding who your customer is
  • Time out of your business to focus on developing your business
  • Develop a focussed marketing comms plan
  • Understand the latest marketing trends
  • Save you money by being more focussed on your marketing budget
  • Help you evaluate which marketing activity works for your business

To find out more and book your place visit: