CQ Strategic Marketing are teaming up with AT Management Solutions to present a FREE ‘Connect to Thrive – Courting the Customer’ webinar for Barnsley & Rotherham Chamber of Commerce on Thursday 5th November at 10am till 11am.
Throughout the challenging business times of 2020 Connecting and Communicating have been key to helping your business Thrive. To grow your business you need more customers, more potential customers and possibly more staff to provide your product or service. To achieve this you need to be marketing your business or should I say ‘courting your customer (and staff)’.
In many sectors winning new business or taking on new employees isn’t a quick process. It can be compared to dating as you go through the stages of catching someone’s attention, gaining their interest, their desire to do something about it and finally take action.
On this webinar, marketing expert, Jackie Cook from CQ Strategic Marketing and sales professional Angela Taylor from AT Management Solutions will take you through the business development funnel to create a sales and marketing pipeline for you to ‘court your customer’.
New Sales and Marketing Service for SME’s
This is the first joint project of the exciting new assocation between CQ Strategic Marketing and AT Management Solutions as Jackie and Angela have teamed up to provide a more comprehensive sales and marketing service to support businesses throughout the business development funnel.
Jackie Cook FCIM MSc, Managing Director – CQ Strategic Marketing
Jackie holds an MSc in Marketing Management and is a Fellow of the Chartered Institute in Marketing. She has 20 years’ marketing experience along with over 15 years’ experience in engineering and manufacturing companies, trade associations and 9 years’ professional services experience. Jackie went full-time as a marketing consultant setting up CQ Strategic Marketing in 2012 and has worked with businesses from start up to international groups of companies.
Angela Taylor, Director – AT Management Solutions
Angela has over 25 years of building sales for engineering and manufacturing businesses across the UK, Europe and USA and is interested in the latest developments available for world class manufacturing. She has extensive market and technical knowledge and is adept at understanding and interpreting where a business is now and proven ways to solve the challenges of client acquisition through a collaborative approach.
To book your FREE place, please visit the Barnsley & Rotherham Chamber website:
Many SME manufacturing businesses don’t have in house marketing support or have marketing representation at Board level, leading to a gap in skills sets.
Jackie Cook, Managing Director of CQ Strategic Marketing has set up CQ Marketing Academy to provide a range of training, including marketing strategy, marketing communications planning, evaluation of campaigns, international marketing and managing your tradeshow/exhibition primarily to address this gap.
The courses will be run as interactive workshops, with a maximum of 10 per course, allowing business owners and management teams to work on their own business during the course. The half day workshops will run from 10am till 1pm at Moorgate Crofts Business Centre in Rotherham in June and July with a further programme running from September to November.
Jackie Cook, Managing Director of CQ Marketing Academy said “We have put together a signature marketing strategy, communication planning and evaluation programme to provide a complete guide through defining your marketing strategy, putting together your marketing communications plan then evaluating the campaign and identifying corrective actions for future campaigns. These will be run as three courses, one month apart to allow for time to put the learning into action and come back to ask questions.”
What attendees will get from attending these courses:
Access presenter with 20 years marketing experience, 9 of that in manufacturing
Focus on understanding who your customer is
Time out of your business to focus on developing your business
Develop a focussed marketing comms plan
Understand the latest marketing trends
Save you money by being more focussed on your marketing budget
Help you evaluate which marketing activity works for your business
Rotherham based businesswoman, Jackie Cook has become a UK stockist for Leaders in Heels products. Leaders in Heels is an Australian concept that has an online community and a stationery brand created to nurture, inspire and empower women. They design inspirational stationery to help women develop habits of successful leaders and to encourage them to go after their dreams and make their mark on the world.
Jackie Cook, Managing Director and Founder of CQ Strategic Marketing and CQ Marketing Academy, said “I am delighted to promote the Leaders in Heels brand in the UK, these products have helped me identify my goals and develop actions plans to achieve success both personally and professionally, keeping me focused and positive on a day-to-day basis.”
“With all the media attention on the gender pay gap I see these products as great tools to support other business women, who frequently have ‘imposter syndrome’ and listen too much to their ‘inner critic’ instead of believing in themselves and pursuing their dreams.”
“I work in the still very male-dominated sector of manufacturing and engineering, according to the latest report from Engineering UK only 12% of those working in engineering are female. The sector has a large skills shortage with the industry needing 203,000 people with Level 3+ engineering skills every year to meet demand through to 2024. Many of my clients are facing this issue on a day to day basis struggling to hire the skills they need, with many of them reintroducing apprenticeship schemes to develop the skills required in-house.”
A report produced by WISE Campaign in June 2018 supports the business case for increasing diversity particularly in these industries includes:
Better choice of skilled workers
Better platform for innovation and creativity
Better workforce productivity
Better customer experience
Better financial performance
Organisations that lead the way on gender diversity so often lead on performance and even profitability. Those that ignore diversity risk losing out to the competition. This is not, of course, simple cause and effect. But the correlation between improved diversity and business results is striking.
Kasia Gospos, Founder of Leaders in Heels said “I created the Leaders in Heels Manifesto to bring to life the main qualities that make you a Leader in Heels, successful and good at what you do in your daily life – moving up the corporate ladder, turning passion to profit and empowering other women to also reach their potential.”
“Leaders in Heels content, stationery, e-books and events are inspired by our manifesto – a set of ideas and traits exemplified by the dynamic and successful women in the community. Through our work we strive to encourage women to follow their passion, be creative and innovative in their lives, feel confident and determined in their endeavours and to maintain a kind heart on the path to success.”
Government figures for women on boards of FTSE companies published on 6th February by BoardEx, a business intelligence provider, show:
FTSE 100 is at 28.7%, up from 27.7% in October
FTSE 250 is at 23.4%, up from 22.8%
FTSE 350 is at 25.2%, up from 24.5%
All-male boards are down from 10 to 8
The number of women Chairs across the FTSE 350 has gone up from 17 to 20.
By Alexandra Tair, 15, Year 10, Outwood Academy City
I am in my second year of the Cutlers’ Ambassadors programme, engineering strand, run by The work-wise Foundation, as part of the programme I get the opportunity to take part in a work experience placement.
For my work experience, I worked with the company CQ Strategic Marketing. All week I worked with Jackie Cook, the Managing Director and Founder of the CQ Strategic Marketing and CQ Marketing Academy, she is a lovely lady and she is dedicated and passionate about her work. All throughout the week, Jackie treated me like one of her staff members rather than a student on work experience.
On the first day of my work experience, I went to Rollem in Barnsley. Throughout the time there I was treated like a work colleague not a student. The atmosphere was so warming and kind. They seemed very work-driven but they were also having a laugh and taking a few breaks here and there to ask me if I needed anything like a drink. Going to somewhere I had never been before, such as Barnsley, and meeting new people was a very scary but exciting experience. This trip took me far out of my comfort zone and this made me enjoy my day even more. The trip made me more confident in the way I act around new people. I enjoyed being in a working environment because it wasn’t something I had done before and I am grateful I had the opportunity to venture somewhere new and meet lovely new people.
In the afternoon, Jackie had a meeting at her office with a lovely lady called Lyndsey Pitchley from Rotherham and Barnsley Mind. While they were having this meeting I was working on back dating Jackie’s old news articles. The atmosphere was lovely, even though they were still working, it made me feel like they were just having a friendly catch-up. All the people I have met so far are so passionate about their jobs and they are so confident with the things they want in life. The people I met were the highlight of my day and also getting out of my comfort zone by meeting these new people.
On the second day, we ventured to Leeds to go to the LBBC Technologies. On our journey there Jackie told me about LBBC is all about and it was fascinating. I was very excited to go to Leeds as it is one of my favourite places in the country, mainly because I am a Leeds United fan. When getting to the company, it was very quiet because I knew people were working hard on all sorts of stuff, they was a few laughs here and there which made me believe that the office is a fun one, even though it may be serious work. That day I focussed on writing up and scheduling social media posts on Twitter, LinkedIn and Facebook. I also completed backdating Jackie’s old news articles. This morning felt different from the day before because there was a lot less talking and the atmosphere was very serious. Plans had changed because we were originally supposed to go to LBBC Beechwood but events occurred which meant we couldn’t go to the office. We went to Jackie’s office and I started writing about my experience in the Cutlers’ Ambassadors Programme, which is the reason for my work placement.
On the third day, we went to Barnsley but this time it was to the company Red Dog Linings. Once again, on our journey there, Jackie told me about the company and the people that worked there. I didn’t really interact with people much because we were sat in a separate office and the staff were doing their jobs. As soon as I walked into the building I felt welcomed by the way the building was set out and the way it didn’t look like an business but more like a community centre. The people I did speak to were so kind and very welcoming, they also didn’t treat me like a student but like a staff member who works alongside them. In the afternoon, we had a meeting with Ash Hammond from Spotlight Studios and Elizabeth Bonfield from BMPCA. Ash and Elizabeth both very confident and that made me realise that to get places, you have to be confident and just be you and that is exactly what they were doing. They are both lovely people and they got on with Jackie really well, I was pleased to see the dedication that Ash, Elizabeth and Jackie all have for their work. This day made me realise how important time management is because of the tight schedule we had, it made me realise that you needed to plan your day if it was going to be a busy one and keeping on that schedule helps keep things organised. I also realised that being successful is how you view it, whether it be owning your own business or working away from home.
On the fourth day, we had a meeting with Alan Lyons from AMRC with Boeing and Sophie Patton from Connect Yorkshire and they are lovely people. I believe that they were both very successful people and it seemed like that because of the way they worked and they recourses and connections they had. Jackie even got Sophie to buy some Leaders in Heels products, which is a win for Jackie because she hasn’t officially announced the partnership with Leaders in Heels. From leaving the meeting I realised that in the AMRC Cafe there was only men and that made me think that you have to be strong headed and willing to push the boundaries if you want to be involved in the engineering and manufacturing industry.
On the last day, I focussed on social media for Jackie’s clients and also packaging gifts from Leaders in Heels for female leaders and that have wide networks and connections.
Over the week, I have developed my skills, met new people, learnt what it was like in a working environment and came out of my comfort zone. By the end of the week, I didn’t want to leave. The experience has been great and I want to keep in contact with Jackie to see how much progress she will make with the Leaders in Heels, CQ Strategic Marketing and CQ Strategic Marketing Academy. I want the best for everyone involved and I want to thank everyone I met over the week for making me feel welcome.
Jackie Cook, Managing Director said “Alex has been willing to learn, reliable, enthusiastic and behaved in a professional manner throughout’s the week’s work experience. She has been a pleasure to work with and I would consider employing her if a suitable opportunity arose in the future.”
At the end of June, Jackie Cook, the Managing Director of CQ Marketing Academy presented a LinkedIn for B2B markets Masterclass in Budapest for The Recycler Live.
The Recycler Live is an annual event for the European toner and ink recycling industry meets to take stock of market trends and set the agenda for the coming year. Over the last 27 years, the Recycler has provided the platform for industry’s brightest minds and market leaders to connect, engage, inspire and transform each sector.
This year’s event was well attended with over 110 attendees from across Europe, the event started on Thursday 21st with an afternoon networking event and President’s cocktail reception and dinner. On Friday 22nd there was a full day agenda covering a range of topics including social media, the current EU agenda and future of the European market, single use plastics and the state of the imaging industry today.
At the event, Linkedin and marketing expert Jackie Cook spoke about the importance of using Linkedin as a core strategy for any business. She explored how businesses are able to build an engaging profile; develop company pages to raise the profile of your business and improve your SEO (search engine optimisation). She also explained the usefulness of identifying and engaging with groups and advancing search techniques for targeting potential customers.
Following the event, David Connett, President of Etira (European Toner and Inkjet Remanufacturers Association) said, “On behalf of Stefanie and The Recycler I would like to thank you for speaking at last weeks The Recycler Live conference in Budapest. Every conference has to ensure the content is relevant, topical and current. The feedback from the delegates over the weekend has been very positive and it’s clear that the topics were very much on message and well received and the venue and programme worked incredibly well.”
Jackie holds an MSc in Marketing Management, is a chartered Marketer and Fellow of the Chartered Institute of Marketing. She has over 14 years’ experience in engineering and manufacturing companies, and 9 years’ experience in the professional service sector. She is joint head of a networking group for senior business leaders in the Sheffield City Region, and is an associate of the Institute of Directors. She has also been involved with Connect Yorkshire, a networking and personal development group for business owners since 2012.
My name is Kate Leonard, I am 16 years old, and I have recently finished my GCSEs at Wakefield Girls’ High School. During the summer, as part of my aim to make my CV stand out to future employers, I have been working with Jackie Cook, Managing Director of CQ Strategic Marketing on a work experience placement for the past week. As well as improving my CV, I think that it is important to gain an understanding of what working life is like, so that eventually, when I finish full time education, working won’t come as a shock. I have learnt a lot during my work experience placement at CQ Strategic Marketing and feel that it has improved my confidence greatly.
This week, I have visited many of CQ’s clients including Rollem, LBBC Technologies, Red Dog Linings and The work-wise Foundation. I have learnt about what each company does by taking part in meetings, asking questions and being shown around the different factories. I have found this very interesting as prior to my week at CQ Strategic Marketing, I had little to no experience of the different types of manufacturing and engineering that existed. It was fascinating to learn how the companies were managed and how each one differed from the other. I have also taken part in a meeting to prepare for the Get Up to Speed event in March 2019. This has taught me about the time and effort required to prepare huge and important events such as this. During the week, I have learnt about a number of different software packages that are used on a day to day basis in working life, such as Word Press which is used for designing websites, Adobe Illustrator for creating logos and artwork and Adobe InDesign for creating newsletters and brochures. I have written social media posts and learnt how to schedule them on a site called ‘Buffer’, and written a couple of news stories that were recently posted on the CQ Strategic Marketing website.
Considering I am going to Greenhead College in Huddersfield next year, to study for A -Levels in Maths, Economics, and Spanish, I am hoping that this experience will give me an advantage when looking for future work, something that some of my peers may not have. Although I have never really had a certain idea of what I would like my career to be like, this week, I have been lucky enough to experience a world of work, giving me the information that I need to make important decisions about my future career.
Jackie Cook said “Kate has spent the week with myself, attending client meetings and been involved in writing news articles and social media for ours and our clients businesses. Kate is an intelligent, engaging and well presented young woman with a willingness and interest in learning.”
CQ Marketing Academy and Leaders in Heels will be exhibiting at the annual Chamber means Business event on Thursday 6th September 2018, from 8am to 2:30pm at AESSEAL New York Stadium, Rotherham. The event brings together hundreds of people to network, share ideas and do business together. Guests will have the opportunity to talk to Jackie Cook, MD of CQ Marketing Academy and UK Stockist of Leaders in Heels.
CQ Marketing Academy provides quality, accessible marketing training, coaching and mentoring for business owners and marketing teams in B2B markets.
Leaders in Heels in an online community and a stationery brand created to nurture, inspire and empower women. They design inspirational stationery to help women develop habits of successful leaders and to encourage them to go after their dreams and make their mark on the world.
Jackie said “We are pleased to be exhibiting at this year’s Chamber means Business event, where we will be launching our new range of marketing training courses for business owners and marketing teams. We will also be selling our new Leaders in Heels range of products for which we are the only UK stockist.”
To find out more and book your free place to attend the event please visit the Chamber means Business website.
The latest speaker at this year’s The Recycler Live annual conference in Budapest, Hungary, has been confirmed as Jackie Cook, Managing Director of CQ Marketing Academy.
The conference, which takes place at the Corinthia Hotel, Budapest, over the 21st and 22nd of June, will see a plethora of aftermarket experts and industry insiders gather to network, collaborate and share knowledge and experience. As well as various workshops, there will be a packed schedule of talks and seminars, with Jackie Cook the latest name confirmed to speak.
Jackie Cook holds an MSc in Marketing Management, is a Chartered Marketer, and a Fellow of the Chartered Institute in Marketing. She has over 14 years’ experience in engineering and manufacturing companies, plus 9 years’ in the professional services sector, and is joint head of a networking group for senior business leaders in the Sheffield City Region, England.
Furthermore, Jackie Cook is an associate of the Institute of Directors, and has also been involved with Connect Yorkshire, a networking and personal development group for business owners since 2012.
Jackie Cook’s presentation in Budapest will be titled “Master Class – Is your business LinkedIn?”, and will explore how companies can build engaging profiles, develop profile-raising pages, and improve their SEO (search engine optimisation) used LinkedIn. It will also advise on how to identify and engage key audiences, and gives tips on targeting potential customers.
Please note that Jackie Cook will only be available in Budapest by appointment only, for one-to-one and small group sessions. To ensure you benefit from her knowledge and advice, email [email protected] to guarantee your place!
My name is Charlie Creed, I am 19 years old, and I’m currently studying level 3 business at Rotherham College of Arts & Technology. I have come on work experience with Jackie Cook who is the owner CQ Strategic Marketing so that I can gain some knowledge and have the feel of what it is like in the world of work and in a work place environment. I expected work experience to be boring just like those other times my teachers sent me out on placement but this time it was actually fun, exciting and learnt a lot from it.
This week on work experience had been great. I got to visit manufacturing companies such as Rollem, LBBC Technologies, Red Dog Linings, Newburgh Precision which are CQ’s clients and learnt about what they manufacture, how each of the businesses operates differently to each other. I also got to meet some of the Managing Director’s that told me their story about how they got to where they are today and I now know that with hard work that it is possible to become a business owner.
Jackie took me to University of Huddersfield to a Chartered Institute of Marketing (CIM) event about business, the speakers taught me about how they got into starting up their own business, CIM qualifications and gave me advice on how to make a CV that stands out to get the employer to notice you.
Before I finish college, I wasn’t sure what I was going to be doing next year and at first I thought spending the week on work experience was a waste because how was that going to help me decide what I was going to do next year. But spending the week on work experience with Jackie had opened my eyes up to the real world. That there are so many opportunities and that there aren’t just one but many other routes such as CIM to take me down my career path into business.
She had also taught me what it’s like to operate in a working environment and that it takes time, dedication, confidence and hard work. I learnt very valuable skills and knowledge which gave me a better understanding of business which I probably wouldn’t have learnt in college. This week was worth it because of how much knowledge I gained but it also gave me a lot to think about and helped me to decide what I am wanting to do next year.