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1 Marketing Strategy (2022 Series) Book Now for £50

January 20, 10:00 am - January 20, 1:00 pm : Via Zoom


You will come away from the 1/2 day with:

  • A clear direction for how to develop your marketing activity in line with your business objectives to ensure maximum return
  • What is marketing strategy?
  • Tools to better understand your target market
  • Having identified your Unique Selling Point
  • Having identified and tools to evaluate your competitors
  • How to segment your market and develop the appropriate marketing messages for each one
  • A realistic guide on types of costs to include in your marketing budget

Format and Pricing Options

Each course:

3 hour interactive course

max. 10 people per session

min. 5 people per session


1 course: £50 per person (No VAT)

3 courses – strategy, planning and evaluation: £125 per person (No VAT)

**Bring your laptop as we will work on your business throughout the workshop.**

Course Details

Course includes:

  • 4Ps or 7Ps Marketing Mix
  • Understand your market
  • What is the problem you are solving?
  • What is your Unique Selling Point (USP)?
  • Competitor analysis
  • Route to Market
  • Market influences – PESTLE
  • Segmentation, Targeting and Positioning
  • Overall business objectives
  • What is your business’s mission and vision?
  • Branding
  • Overview of marketing planning
  • Identifying your marketing communication channels
  • Setting and controlling your marketing budget
  • Evaluating your marketing campaigns
  • Taking corrective action

Related Courses

No other courses in this series

Book 1 Marketing Strategy (2022 Series)

£50 per person

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Additional Attendees

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