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3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series) Book Now for £125

September 22, 10:00 am - October 20, 1:00 pm : Via Zoom


You will come away from our signature strategy, planning and evaluation programme with:

  • A clear direction for how to develop your marketing activity in line to ensure maximum return
  • What is marketing strategy?
  • Tools to better understand your target market
  • Having identified your Unique Selling Point
  • Having identified and tools to evaluate your competitors
  • How to segment your market and develop the appropriate marketing messages for each one
  • A realistic guide on types of costs to include in your marketing budget
  • Marketing Communications plan
  • Setting your marketing budget
  • Evaluation of your initial marketing campaigns and advice on corrective action

Format and Pricing Options

Each course:

3 hour interactive course

max. 10 people per session

min. 5 people per session

3 Step Marketing Strategy, Planning and Evaluation programme

£125 per person (No VAT)

**Bring your laptop as we will work on your business throughout the workshop.**

**For dates please see the separate courses, but purchase your discounted group programme here**

Course Details

Marketing Strategy Course includes:

  • 4Ps or 7Ps Marketing Mix
  • Understand your market
  • What is the problem you are solving?
  • What is your Unique Selling Point (USP)?
  • Competitor analysis
  • Route to Market
  • Market influences – PESTLE
  • Segmentation, Targeting and Positioning
  • Overall business objectives
  • What is your business’s mission and vision?
  • Branding
  • Overview of marketing planning
  • Identifying your marketing communication channels
  • Setting and controlling your marketing budget
  • Evaluating your marketing campaigns
  • Taking corrective action


Marketing Communications Planning Course includes:

  • Marketing Communications Planning
  • Identifying your marketing communication channels
    • Advertisting
    • PR
    • Social media
    • Marketing materials – brochures, flyers, etc
    • Business stationery
    • Promotional items
    • Exhibitions/trade shows
    • Point of Sale
    • Signage and livery – property and vehicles
    • Branded clothing
    • Word of mouth – recommendations
    • Customer service
    • Internal marketing
    • Awards
    • Website
    • Search Engine Optimisation (SEO)
  • Composing your marketing message
  • Setting and controlling your marketing budget
  • Overview of evaluating your campaigns


Evaluating your Campaigns course includes:

  • Reporting and evaluation, including:
    • Sales leads/increased sales
    • Brand recognition/awareness
    • Media coverage
    • Website statistics
    • E-shot reports
    • Increased visitors
    • Job applications
    • Event follow-up
    • Customer and staff retention
    • Testimonials/customer service scores
    • Awards – shortlisting/wins
  • Internal controls and systems
  • Taking corrective action, modifying future campaigns

Related Courses

No other courses in this series

Book 3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series)

£125 per person

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