3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series) Book Now for £125
Benefits
You will come away from our signature strategy, planning and evaluation programme with:
- A clear direction for how to develop your marketing activity in line to ensure maximum return
- What is marketing strategy?
- Tools to better understand your target market
- Having identified your Unique Selling Point
- Having identified and tools to evaluate your competitors
- How to segment your market and develop the appropriate marketing messages for each one
- A realistic guide on types of costs to include in your marketing budget
- Marketing Communications plan
- Setting your marketing budget
- Evaluation of your initial marketing campaigns and advice on corrective action
Format and Pricing Options
Each course:
3 hour interactive course
max. 10 people per session
min. 5 people per session
3 Step Marketing Strategy, Planning and Evaluation programme
£125 per person (No VAT)
**Bring your laptop as we will work on your business throughout the workshop.**
**For dates please see the separate courses, but purchase your discounted group programme here**
Course Details
Marketing Strategy Course includes:
- 4Ps or 7Ps Marketing Mix
- Understand your market
- What is the problem you are solving?
- What is your Unique Selling Point (USP)?
- Competitor analysis
- Route to Market
- Market influences – PESTLE
- Segmentation, Targeting and Positioning
- Overall business objectives
- What is your business’s mission and vision?
- Branding
- Overview of marketing planning
- Identifying your marketing communication channels
- Setting and controlling your marketing budget
- Evaluating your marketing campaigns
- Taking corrective action
Marketing Communications Planning Course includes:
- Marketing Communications Planning
- Identifying your marketing communication channels
- Advertisting
- PR
- Social media
- Marketing materials – brochures, flyers, etc
- Business stationery
- Promotional items
- Exhibitions/trade shows
- Point of Sale
- Signage and livery – property and vehicles
- Branded clothing
- Word of mouth – recommendations
- Customer service
- Internal marketing
- Awards
- Website
- Search Engine Optimisation (SEO)
- Composing your marketing message
- Setting and controlling your marketing budget
- Overview of evaluating your campaigns
Evaluating your Campaigns course includes:
- Reporting and evaluation, including:
- Sales leads/increased sales
- Brand recognition/awareness
- Media coverage
- Website statistics
- E-shot reports
- Increased visitors
- Job applications
- Event follow-up
- Customer and staff retention
- Testimonials/customer service scores
- Awards – shortlisting/wins
- Internal controls and systems
- Taking corrective action, modifying future campaigns
Related Courses
No other courses in this series
Book 3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series)
£125 per person