3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series) Book Now for £125

September 22, 10:00 am - October 20, 1:00 pm : Via Zoom


You will come away from our signature strategy, planning and evaluation programme with:

  • A clear direction for how to develop your marketing activity in line to ensure maximum return
  • What is marketing strategy?
  • Tools to better understand your target market
  • Having identified your Unique Selling Point
  • Having identified and tools to evaluate your competitors
  • How to segment your market and develop the appropriate marketing messages for each one
  • A realistic guide on types of costs to include in your marketing budget
  • Marketing Communications plan
  • Setting your marketing budget
  • Evaluation of your initial marketing campaigns and advice on corrective action

Format and Pricing Options

Each course:

3 hour interactive course

max. 10 people per session

min. 5 people per session

3 Step Marketing Strategy, Planning and Evaluation programme

£125 per person (No VAT)

**Bring your laptop as we will work on your business throughout the workshop.**

**For dates please see the separate courses, but purchase your discounted group programme here**

Course Details

Marketing Strategy Course includes:

  • 4Ps or 7Ps Marketing Mix
  • Understand your market
  • What is the problem you are solving?
  • What is your Unique Selling Point (USP)?
  • Competitor analysis
  • Route to Market
  • Market influences – PESTLE
  • Segmentation, Targeting and Positioning
  • Overall business objectives
  • What is your business’s mission and vision?
  • Branding
  • Overview of marketing planning
  • Identifying your marketing communication channels
  • Setting and controlling your marketing budget
  • Evaluating your marketing campaigns
  • Taking corrective action


Marketing Communications Planning Course includes:

  • Marketing Communications Planning
  • Identifying your marketing communication channels
    • Advertisting
    • PR
    • Social media
    • Marketing materials – brochures, flyers, etc
    • Business stationery
    • Promotional items
    • Exhibitions/trade shows
    • Point of Sale
    • Signage and livery – property and vehicles
    • Branded clothing
    • Word of mouth – recommendations
    • Customer service
    • Internal marketing
    • Awards
    • Website
    • Search Engine Optimisation (SEO)
  • Composing your marketing message
  • Setting and controlling your marketing budget
  • Overview of evaluating your campaigns


Evaluating your Campaigns course includes:

  • Reporting and evaluation, including:
    • Sales leads/increased sales
    • Brand recognition/awareness
    • Media coverage
    • Website statistics
    • E-shot reports
    • Increased visitors
    • Job applications
    • Event follow-up
    • Customer and staff retention
    • Testimonials/customer service scores
    • Awards – shortlisting/wins
  • Internal controls and systems
  • Taking corrective action, modifying future campaigns

Related Courses

No other courses in this series

Book 3 Step Marketing Strategy, Planning and Evaluation Training Programme (Autumn series)

£125 per person

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Contact CQ

To find out about how we can help develop your marketing skills, coach business owners or marketing teams contact us today.

CQ Strategic Marketing Ltd

Epic House, Darnall Rd, Sheffield, S9 5AB

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CQ Strategic Marketing Ltd
Registered office address: Epic House, Darnall Rd, Sheffield, S9 5AB
Company number: 10026531
Registered in England and Wales